Privacy Policy

Last updated: January 20, 2026

Luma Collective operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience, the Services. Luma Collective is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term personal information, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details
Account information including your username, password, security questions, preferences and settings
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information
Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf
From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, tailor, and improve the Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, remember your preferences, send notifications related to your account, manage your account, arrange shipping, facilitate returns and exchanges, and create a personalized shopping experience
Marketing and advertising. We use your personal information to send marketing communications and show relevant advertisements based on your activity on the Services
Security and fraud prevention. We use your personal information to keep our Services safe, prevent fraud, and protect both you and our business
Communicating with you. We use your personal information to provide customer support and respond to your inquiries
Legal reasons. We use your personal information to comply with applicable laws and enforce our policies

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and service providers who perform services on our behalf such as payment processing, data analytics, customer support, cloud storage, and shipping
With business and marketing partners to provide marketing services and advertising
When you request or consent to the sharing of information, such as for shipping or social media integrations
With our affiliates or within our corporate group
In connection with legal obligations, business transactions, or to protect our rights and users

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be shared with Shopify and other third parties in order to provide and improve the Services.

To learn more, you can visit the Shopify Consumer Privacy Policy
https://www.shopify.com/legal/privacy/app-users

You may also exercise your rights through Shopify’s privacy portal
https://privacy.shopify.com/en

Third Party Websites and Links

Our Services may include links to third party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their policies before providing any personal information.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us and we will take appropriate action.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, but no system is completely secure. We retain your information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.

Your Rights and Choices

Depending on your location, you may have rights including:

Access to your personal information
Request deletion of your data
Request correction of inaccurate data
Request transfer of your data
Opt out of marketing communications

If you are located in the UK or EEA, you may also have the right to object to or restrict processing and to withdraw consent.

To exercise your rights, please contact us.

Complaints

If you have concerns about how we handle your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred and processed outside your country. Where required, we use appropriate safeguards such as standard contractual clauses.